Quick Tips: Optimize Titles and Permalinks

This post is going to go through what permalinks and SEO Titles mean and how to edit them, and why they’re important for google ranking.

What are Permalinks?

A permalink is the URL of an individual web page or blog post of a website. Why ‘permanent’? Because this link should ideally remain unchanged. That way, the page or post remains accessible to visitors instead of returning an error due to its URL being modified. Permalinks are the links on your website address or domain name plus its slug.

An example of a permalink:
www.yoursite.com/slug/


What is an SEO friendly URL?

An SEO friendly URL describes the page using keywords that are easy to read for both search engines and users.
SEO friendly URLs are short and to the point. Make sure you aren’t filling yours with any unnecessary words or characters and avoid keyword stuffing.

SEO friendly URL:
https://www.avianceschool.com/quick-tips-optimize-titles-and-permalinks/

NON-SEO friendly URL:
https://www.avianceschool.com/Folder/X1656778/123

URL Structure for SEO:

1. Remove Extra Words.
2. Relevant Keywords.
3. Easily Readable.
4. Utilize Hyphens and Underscores.
5. Exclude Dynamic Parameters.
6. Canonicalize When Possible.

What is a meta title tag?

A title tag is an HTML element that specifies the title of a web page. SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. The title tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have many browser tabs open. Also, the page title is important for social sharing. In short, if you want to increase your page rankings, you need to pay attention to SEO title optimization.

 

Photo by Merakist on Unsplash

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