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The formula Google uses to rank the subsequent Web pages from a client’s query. Along with the PageRank system that was Google’s major contribution to evaluating website importance due to popularity, Google uses many criteria that change periodically to provide more correct and relevant results as well as to stop people from being missused the system.
The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages.Every year, Google makes thousands of changes to make it better and functional .In any case, once in a while, the web search tool takes off major algorithmic updates that fundamentally sway the SERPs.
For example:
Fred Mobilegeddon RankBrain
Panda Penguin Hummingbird
Pigeon Payday